{"id":668,"date":"2017-07-24T11:35:28","date_gmt":"2017-07-24T14:35:28","guid":{"rendered":"http:\/\/waconsultoriacomercial.com.br\/blog\/?p=668"},"modified":"2017-07-24T14:20:49","modified_gmt":"2017-07-24T17:20:49","slug":"indicadores-para-prospectar","status":"publish","type":"post","link":"https:\/\/waconsultoriacomercial.com.br\/blog\/indicadores-para-prospectar\/","title":{"rendered":"Qual o melhor dia e hor\u00e1rio para prospectar?"},"content":{"rendered":"

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Qual o melhor dia e hor\u00e1rio para prospectar?<\/h1>\n

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Sim, existem infinitos estudos na internet sobre os melhores hor\u00e1rios para disparar e-mails marketing ou publicar em redes sociais. Segundas-feiras n\u00e3o s\u00e3o dias bons, argumenta a pesquisa desenvolvida pela empresa Mailchimp<\/em><\/a><\/strong>; 6 horas da manh\u00e3 oferece vantagem competitiva frente aos concorrentes, acrescentam os insights<\/em> obtidos pela multinacional Hubspot<\/em><\/a>. Mas, e para prospectar<\/strong> um novo cliente?<\/span><\/p>\n

 <\/p>\n

\u201cEncontrar uma brecha\u201d na agenda de um futuro cliente n\u00e3o \u00e9 uma tarefa f\u00e1cil. No dia a dia de neg\u00f3cios, m\u00faltiplas atividades tornam o desafio ainda mais acirrado: agendas lotadas, compromissos de \u00faltima hora, treinamentos constantes e metas a serem alcan\u00e7adas. Ser\u00e1 que sobra tempo para receber aquela empresa insistente?<\/span><\/p>\n

 <\/p>\n

Estudos desenvolvidos pela WA Marketing & Consultoria Comercial<\/a><\/strong> alegam que sim. Para a consultoria, 21% das taxas de resposta provenientes de uma abordagem introdut\u00f3ria, por e-mail, disparada a um prospect <\/em>potencial se d\u00e3o entre \u00e0s 17 e 18 horas. Ainda, entre quartas e sextas-feiras,\u00a0 os executivos se mostram mais abertos para conhecer novas solu\u00e7\u00f5es de mercado.<\/span><\/p>\n

 <\/p>\n

Por que ser\u00e1 que isso ocorre? Para Lucas Diegues, diretor executivo da organiza\u00e7\u00e3o, nestes per\u00edodos existe o que se chama de \u201cv\u00e1cuo de atividades\u201d. Isto \u00e9, ap\u00f3s uma jornada exaustiva de 7 horas quase ininterruptas de trabalho, \u00e9 comum que os profissionais dediquem o final do expediente para realizar tarefas mais simples e que n\u00e3o exijam elevadas taxas de energia cerebral.<\/span><\/p>\n

 <\/p>\n

Isso equivale a dizer que \u201cestou cansado, logo, vou deixar os \u00faltimos momentos do dia para dar vaz\u00e3o a demandas mais leves\u201d. \u00c9 neste momento, que a prospec\u00e7\u00e3o faz toda a diferen\u00e7a, acrescenta. Na vis\u00e3o do especialista, posicionar uma abordagem r\u00e1pida, direta e que n\u00e3o canse a leitura do usu\u00e1rio \u00e9 primordial para obter \u00eaxito ainda maior nesta emboscada.<\/span><\/p>\n

 <\/p>\n

Profissionais cansados n\u00e3o possuem o h\u00e1bito de buscar informa\u00e7\u00f5es aprofundadas. Para Diegues, quanto mais sutil for a apresenta\u00e7\u00e3o, melhores as taxas de retorno obtidas. Somente no primeiro semestre de 2017, 15 mil prospect mails <\/em>foram disparados para a base de dados da companhia, resultando no primeiro \u201cCase de Boas Pr\u00e1ticas da Prospec\u00e7\u00e3o de Clientes\u201d.<\/span><\/p>\n

 <\/p>\n

O material, pioneiro no Brasil, traduz de forma infogr\u00e1fica as principais informa\u00e7\u00f5es elencadas pelo estudo. Da pr\u00f3xima vez que a sua empresa for prospectar um novo cliente, lembre-se de dar aquela conferida nos n\u00fameros. O seu novo parceiro de neg\u00f3cios pode estar muito mais pr\u00f3ximo do que voc\u00ea imagina! \ud83d\ude09<\/span><\/p>\n

 <\/p>\n

\"infogr\u00e1fico<\/p>\n

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\"assinatura<\/p>\n","protected":false},"excerpt":{"rendered":"

Qual o melhor dia e hor\u00e1rio para prospectar?   Sim, existem infinitos estudos na internet sobre os melhores hor\u00e1rios para disparar e-mails marketing ou publicar em redes sociais. Segundas-feiras n\u00e3o s\u00e3o dias bons, argumenta a pesquisa desenvolvida pela empresa Mailchimp; 6 horas da manh\u00e3 oferece vantagem competitiva frente aos concorrentes, acrescentam os insights obtidos pelaLeia mais sobreQual o melhor dia e hor\u00e1rio para prospectar?<\/span>[…]<\/a><\/p>\n","protected":false},"author":2,"featured_media":758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[12,4,49],"class_list":["post-668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prospeccao-de-clientes","tag-prospeccao","tag-prospeccao-de-clientes","tag-prospectar"],"yoast_head":"\nQual o melhor dia e hor\u00e1rio para prospectar um novo cliente?<\/title>\n<meta name=\"description\" content=\"Para prospectar com efici\u00eancia, devo abordar um cliente de manh\u00e3 ou \u00e0 tarde? 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